"The December Challenge is all about looking back over the year and reviewing your Etsy Shop. Can you thing of one thing to do that will help improve your shop? There's a whole list of things available to do: re-shooting photographs or coupons, having a sale, removing/adding products, changing sections/shipping requirements, or merging two shops. Write a post and share with your teammates what might help you! And if you see results, tell us!"
I looked over my shop and knew there was something lacking: namely, my "Ooo, I Smell Good!" perfume stick labels. While clear labels look fantastic on the lip scrub and balm tubes, which are clear and can show the gorgeous colors of those products, a clear label with black print on a white tube just wasn't... popping. So, I ordered white labels and redesigned them all with fun and colorful designs. When my shop reopens on December 30th, the "Perfume Sticks" section will look completely new and fresh with the labels. Here are a couple of previews:
Another change I'm making is the cost of the lip scrubs. Don't know how much this will improve my Etsy shop, but it will improve my business. Out of all my products, believe it or not, these lip scrubs are the hardest to make, and the most time-consuming. It is an emulsified scrub, much firmer than my body sugar scrub. While I make a profit on the actual costs of ingredients, tubes, labels, and ink, I was not taking into account the labor-- believe it or not, my arm gets a workout! And with the success of the lip scrubs, I have to raise my prices slightly.
So, when Lalalita Body Co reopens, the cost of a tube of lip scrub will be $3.50, up from $3. I still think this is an extremely fair price for a very good product that customers love, and I have to be comfortable with the price I'm setting for the amount of work I actually do.
What have you done to improve your Etsy shop?
